Force Factor Hosts TikTok Super Brand Day to Support Wigs For Kids

January 9, 2026

Force Factor recently partnered with Wigs For Kids for an incredible TikTok Super Brand Day, combining fun, awareness, and generosity to make a real impact. The event featured Force Factor’s popular Hair Growth Accelerator Soft Chews, and for every purchase made during the live stream, 20% of sales were donated to Wigs For Kids!

But that wasn’t all. Force Factor added an exciting twist: for every 100,000 favorites on the live stream, the company pledged an additional $1,000 donation. This interactive challenge encouraged viewers to engage and share, amplifying awareness for Wigs For Kids and our mission to restore confidence to children dealing with medical hair loss.

Cut-A-Thon and Community Support

As part of the event, Force Factor hosted a Cut-A-Thon, inviting participants to donate their hair for wig creation. 10 generous donors showed up to have their hair donated live on stream, and their ponytails are now on their way to becoming beautiful hairpieces given free of charge to the children we serve.

Impact and Generosity

The results were inspiring. $7,000 was raised during the live event, but Force Factor decided to GROW their impact and donate $25,000 to our organization, enough to fully fund 13 hairpieces for our incredible kids!

Thanks to support like this, we’ve helped over 1,000 kids in 2025 receive free wigs, and we’re on track to serve even more in 2026!  

Start a fundraising event in your community, inspire others to grow and give, and help us reach even more kids this year!

Every contribution, whether hair or funds, helps make a difference in the lives of children who deserve confidence and comfort.

If you are a stylist interested in helping our children, please click here for more information.

If you are interested in donating your hair, please click here for more information.

For recipient stories, please click here.

For more ways to support Wigs For Kids, please click here.

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About Wigs For Kids

Wigs For Kids is a nonprofit organization that helps children experiencing hair loss stemming from chemotherapy, radiation therapy, alopecia, trichotillomania, burns, and other medical causes. Stylists and regular people just like you work together to give recipients the self-esteem and self-image they deserve.


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