Partner Spotlight: Crave Naturals

May 26, 2020

Wigs For Kids works with incredible, community-minded partners across the country, like Crave Naturals. This Crave Naturals team donates to Wigs For Kids—with every brush sold.

 We asked Crave Natural’s founder and president Kristen Heaton about why she chose Wigs For Kids, and here’s what she shared:

Crave Naturals President and Founder: Kristen Heaton “In 2015, my dear friends’ daughter Gayle was diagnosed with Ewing’s Sarcoma, a rare form of cancer. When it came time for her to part with her hair, she began to look for wigs, only to realize that they were extremely expensive. Thinking about all the children that may not be able to afford a wig while also battling cancer, alopecia, or burns, she knew she had to donate her beautiful curls to Wigs For Kids to help make a difference.

 So, in Gayle’s honor, Crave Naturals has partnered with Wigs for Kids to give back a portion of our profits to help children look themselves and live their lives. 

 I launched Crave Naturals in 2013 with the frustration of not being able to find a hairbrush that wouldn’t pull or break my hair. That’s when the Glide Thru Detangling Brush was born—to tackle knots and tangles without the pain and breakage. Now, as a mom of 2 young ones, it’s fitting that our detangling brush helps get us through our bath time routine and our early morning routine. 

 We are in the process of launching some new products later this year and are looking forward to our continued partnership with Wigs For Kids.”

 If you’re interested in partnering with Wigs For Kids or hearing more about other partners like Crave Naturals, please connect with Jeanne Hurt,


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About Wigs For Kids

Wigs For Kids is a nonprofit organization that helps children suffering from hair loss stemming
from chemotherapy, radiation therapy, alopecia, trichotillomania, burns, and other medical
causes. Stylists and regular people just like you work together to give recipients the self-esteem
and self-image they deserve.


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